Cookie deprecation killed the probabilistic playbook. Burnt lets users prove their own attributes, so you can target competitors' customers, match loyalty status, and launch co-marketing campaigns with zero data-sharing friction.
High click-through rates with low conversions tell the story. You're paying to reach people you can't verify. Cookie loss made it worse. Self-reported data made it unreliable.
Every verification follows the same pattern: the user logs into an account they already have. Burnt confirms a specific fact. You act on the verified result. No data partnerships. No PII.
Imagine offering a switching bonus only to verified users of a competing product. The user logs into their existing provider. Burnt confirms active account status. You deploy the incentive with 100% accuracy in qualifying who receives it. No guessing who actually uses the competitor.
A hotel wants to acquire frequent flyers. The user logs into their airline loyalty account. Burnt confirms Platinum status. The hotel matches status and offers a welcome bonus instantly. No document upload, no manual review, no fraud.
Two brands want to run a joint offer. Instead of months of legal and technical integration to share member data, users verify membership through Burnt. Campaign launches in days. No data-sharing agreements. No PII exchanged between partners.
Users verify attributes like purchase history, loyalty tier, or account tenure. You deploy tiered incentives automatically based on verified LTV signals. Offer the exact minimum incentive needed to convert each segment. Maximize conversion, minimize spend.
100% accuracy in qualifying users based on verified attributes. No probabilistic guessing. Every dollar spent reaches someone who provably meets your criteria.
Co-marketing and status-match campaigns skip the integration timeline entirely. No cross-company tech work, no data-sharing agreements. Campaigns go live in days.
Users control their own data. You never touch login credentials, account details, or personal information. You get the verified answer. GDPR and CCPA compliant by architecture.
Verify competitor status, purchase history, and loyalty tiers from platforms you have no partnership with. The user provides the proof voluntarily. No APIs, no data purchases, no backend integrations.
Data brokers and enrichment tools aggregate probabilistic signals. They guess who someone is based on models and historical patterns. Burnt provides deterministic, first-party proof from the source. The user logs in and proves it. No data is purchased, guessed, or inferred.
You could try to build integrations with each data source. That's months of work per partner, ongoing maintenance, and a growing compliance burden. Burnt is permissionless. You verify data from any HTTPS source without partnerships, APIs, or integration work.
See how Burnt can power verified acquisition campaigns, status matching, and co-marketing without data-sharing friction.